our process

• OFU STEPS™

• Immerse

  Decisions surrounding brand design and consumer perceptions can only be answered through learning. We work to build an insightful understanding of the consumer and of the brand’s personality, culture and attributes. At OFU, we strive to learn everything about your brand and its competitive environment.

• Create

  With a thorough understanding of the brand landscape, we begin to form the images that will differentiate your brand communications. Whether it’s packaging, promotional or identity solutions, we work to build on a brand’s perceptual foundation and support positive brand recognition.

• Refine

  After we’ve chosen the design directions, research stimuli is produced and tested to gather direct consumer insights. Decisions around final design are made using consumer research, competitive set review and marketing data.

• Deliver

  The final design phase is the creation of production art files, final photography/illustration and proofing for color. We have expert production teams to assist with all phases of final production, and often partner with prepress providers to ensure final production quality.

• Follow Up

  As your branding partner, your success is our success. We continue to monitor the categories and competitive moves. We alert you to new innovations that may fuel growth or realize productivity savings for your brands.

We believe in digging deep! At OFU we strive to learn as much as possible about your brand culture, your business and its competitors. Our 5 Step Process ensures impactful, integrated design communications that align with your brand strategies and enhance positive brand perceptions.